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Distribution First
The Simple Webinar Playbook That Drives Leads & Sales Every Month ft. Shannon Howard
Mar 4, 2025
In this engaging discussion, Shannon Howard, Director of Customer & Content Marketing at Intellum and a webinar lead generation guru, shares invaluable strategies for harnessing webinars to boost leads and sales. She breaks down the entire webinar process from planning to promotion, ensuring you capture audience interest. Key points include leveraging audience insights, selecting impactful topics, and effectively repurposing content. Shannon emphasizes the importance of collaboration, consistency, and follow-up to maximize your webinar's ROI and enhance overall marketing efforts.
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Quick takeaways
- Webinars can effectively engage target audiences in niche markets, offering interactive opportunities to position companies as thought leaders and educate clients.
- A successful webinar program requires careful planning and content delivery, allowing for streamlined preparation and the repurposing of materials into various formats.
Deep dives
The Role of Webinars in Niche Marketing
Webinars serve as a powerful tool for engaging target audiences within specialized industries. They provide an opportunity for interaction, allowing attendees to ask questions and discuss specific challenges related to their use cases. For organizations operating in niche markets, where organic traffic through SEO may be limited, webinars offer a compelling way to draw visitors into their ecosystem and position themselves as thought leaders. By focusing on relevant topics that resonate with their audience, companies can effectively attract and educate clients while enhancing their overall marketing strategy.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode