Distribution First The Simple Webinar Playbook That Drives Leads & Sales Every Month ft. Shannon Howard
11 snips
Mar 4, 2025 In this engaging discussion, Shannon Howard, Director of Customer & Content Marketing at Intellum and a webinar lead generation guru, shares invaluable strategies for harnessing webinars to boost leads and sales. She breaks down the entire webinar process from planning to promotion, ensuring you capture audience interest. Key points include leveraging audience insights, selecting impactful topics, and effectively repurposing content. Shannon emphasizes the importance of collaboration, consistency, and follow-up to maximize your webinar's ROI and enhance overall marketing efforts.
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Topic Selection
- Understand your audience's needs by engaging in relevant communities and conversations.
- Prioritize content based on audience struggles and market gaps, not just search volume.
Niche Marketing
- Niching down allows for deeper engagement with a specific audience, despite lower search volume.
- This focused approach enables targeted marketing and stronger relationships with customers.
SME Collaboration
- Shannon Howard's diverse background in education informs her webinar topic selection.
- She listens for compelling stories and works with subject matter experts to create engaging content.