In this engaging discussion, Shannon Howard, Director of Customer & Content Marketing at Intellum and a webinar lead generation guru, shares invaluable strategies for harnessing webinars to boost leads and sales. She breaks down the entire webinar process from planning to promotion, ensuring you capture audience interest. Key points include leveraging audience insights, selecting impactful topics, and effectively repurposing content. Shannon emphasizes the importance of collaboration, consistency, and follow-up to maximize your webinar's ROI and enhance overall marketing efforts.