Distribution First The ‘Low-Effort’ Video Strategy Every Company Needs Right Now
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Mar 18, 2025 John Azoni, a video marketing expert, discusses the shift towards low-effort video strategies that resonate more with audiences than high-budget productions. He highlights the importance of authenticity and relatable storytelling in video marketing. Engaging diverse audiences through tailored content is emphasized, alongside the necessity of adapting video approaches for various platforms. Azoni encourages companies to leverage customer experiences and insights for genuine storytelling, enhancing engagement and building lasting connections.
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Conversational Video
- Create conversational video content using readily available tools like smartphones.
- Leverage these micro-touchpoints in social feeds and email sequences for effective communication.
Shift to Volume
- Companies are shifting from high-production videos to creating more videos with lower production value.
- This change aligns with the increasing focus on content repurposing across different platforms.
Starting with Thought Leadership
- A higher-ed adjacent company chose to start with a thought leadership series instead of a general company overview video.
- This approach prioritizes addressing the specific needs of their leads at different stages of the funnel.