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John Azoni
Expert in video marketing and storytelling, offering insights on effective video strategies for B2B marketers.
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22 snips
Mar 18, 2025
• 33min
The ‘Low-Effort’ Video Strategy Every Company Needs Right Now
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John Azoni, a video marketing expert, discusses the shift towards low-effort video strategies that resonate more with audiences than high-budget productions. He highlights the importance of authenticity and relatable storytelling in video marketing. Engaging diverse audiences through tailored content is emphasized, alongside the necessity of adapting video approaches for various platforms. Azoni encourages companies to leverage customer experiences and insights for genuine storytelling, enhancing engagement and building lasting connections.
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