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4min chapter
The ‘Low-Effort’ Video Strategy Every Company Needs Right Now
Distribution First
The Shift to Authentic Video Marketing
This chapter explores the transition from high production value videos to more authentic, low-effort content in video marketing, particularly for companies and higher education institutions. It highlights the importance of adapting video strategies to audience needs and platform dynamics, emphasizing relatable storytelling over polished production.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode