Distribution First Why YouTube Crushes Every Other B2B Marketing Channel
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Apr 2, 2025 In this conversation, Erik Jacobson, an expert from Hatch specializing in YouTube strategies for B2B companies, reveals why YouTube is the ultimate marketing channel. He discusses how many B2B firms mismanage their YouTube presence, the vital differences between merely uploading videos and executing a comprehensive strategy, and the importance of thumbnails and titles over video production quality. With insights on leveraging YouTube's algorithm and fostering authenticity, Erik shares how marketers can genuinely engage new audiences and drive real business results.
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YouTube: A Blue Ocean
- YouTube is a blue ocean for B2B marketers due to low competition.
- Many companies find YouTube challenging, creating an opportunity for early adopters.
YouTube Strategy
- Treat YouTube as a distribution engine, not just a video repository.
- Focus on post-production activities like titles, thumbnails, descriptions, and CTAs.
Thumbnails and Titles
- Prioritize creating compelling thumbnails and titles for your videos.
- A good thumbnail can significantly impact click-through rates and overall success.