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24min chapter
Why YouTube Crushes Every Other B2B Marketing Channel
Distribution First
Mastering YouTube for Marketing Success
This chapter explores the critical role of YouTube as a marketing channel, focusing on the creation of engaging content and the platform's intricate features like thumbnail design and video titles. The discussion highlights both the challenges of measuring ROI in B2B contexts and the importance of utilizing paid strategies alongside organic content to boost audience reach. Additionally, it addresses the nuances of content distribution across different platforms, emphasizing strategic adaptation for each medium to enhance audience engagement and visibility.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode