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12min chapter
Why YouTube Crushes Every Other B2B Marketing Channel
Distribution First
The Rise of YouTube in B2B Marketing
This chapter explores the shift from traditional B2B marketing methods to the increasing impact of video content, particularly on YouTube. The speakers emphasize the need for businesses to adopt a YouTube-first strategy, highlighting its advantages over other platforms and the importance of strategic execution. Additionally, the discussion covers the evolution of podcasting on YouTube, demonstrating its growing relevance across diverse audiences.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode