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Erik Jacobson

CEO of Hatch.fm. Host of the 95% Content podcast.

Top 5 podcasts with Erik Jacobson

Ranked by the Snipd community
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44 snips
Jun 25, 2024 • 57min

The B2B content flywheel playbook - with Dave Gerhardt

Dave Gerhardt, founder of Exit Five, and Erik Jacobson, founder of Hatch.fm, explore the power of a B2B content flywheel. They dive into building effective content strategies, emphasizing feedback and collaboration. Discover how to create engaging content for platforms like LinkedIn and the value of newsletters in driving community engagement. The duo also discusses the evolving role of social media in B2B marketing, pondering whether X/Twitter remains relevant. Join them for actionable insights to elevate your content game!
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33 snips
Apr 2, 2025 • 54min

Why YouTube Crushes Every Other B2B Marketing Channel

In this conversation, Erik Jacobson, an expert from Hatch specializing in YouTube strategies for B2B companies, reveals why YouTube is the ultimate marketing channel. He discusses how many B2B firms mismanage their YouTube presence, the vital differences between merely uploading videos and executing a comprehensive strategy, and the importance of thumbnails and titles over video production quality. With insights on leveraging YouTube's algorithm and fostering authenticity, Erik shares how marketers can genuinely engage new audiences and drive real business results.
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14 snips
Apr 29, 2025 • 40min

Building an Effective Video First Content Strategy | Erik Jacobson

Join Erik Jacobson, CEO of Hatch and a video-first content strategy expert, as he unpacks the importance of shifting B2B marketing towards video engagement. He reveals how businesses can act like 'TV shows' to enhance visibility and build audience connections. Erik discusses the essential roles within content teams and offers tips on creating engaging short-form videos for platforms like LinkedIn. He emphasizes the need for authenticity and a cohesive strategy, urging listeners to embrace change in a rapidly evolving content landscape.
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14 snips
Sep 3, 2024 • 53min

How to use LinkedIn to drive revenue in 2024 (with Chris Walker)

Chris Walker, CEO at Passetto, and Erik Jacobson, CEO at Hatch.fm, share invaluable insights on mastering LinkedIn for driving B2B revenue in 2024. They discuss Chris's impressive LinkedIn journey, the enormous potential of the platform, and practical goal-setting for success. The duo emphasizes the power of repetitive engagement and the impact of video content. They also provide strategies for personal versus company profiles and effective content structuring to optimize audience targeting and sales coaching.
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12 snips
Jun 14, 2024 • 58min

How to build a content engine for Dark Social - with Chris Walker

Chris Walker is the CEO of Passetto and Chairman of Refine Labs, while Erik Jacobson is the CEO of Hatch. They dive into building a content engine tailored for Dark Social in 2024. Key discussions include how organic social media drives marketing success, the advantages of live events for boosting engagement, and effective content creation strategies. They also explore using AI to streamline the content process and emphasize the importance of companies creating their own podcasts for brand visibility.

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