Dave Gerhardt, founder of Exit Five, and Erik Jacobson, founder of Hatch.fm, explore the power of a B2B content flywheel. They dive into building effective content strategies, emphasizing feedback and collaboration. Discover how to create engaging content for platforms like LinkedIn and the value of newsletters in driving community engagement. The duo also discusses the evolving role of social media in B2B marketing, pondering whether X/Twitter remains relevant. Join them for actionable insights to elevate your content game!

Chris Walker, CEO at Passetto, and Erik Jacobson, CEO at Hatch.fm, share invaluable insights on mastering LinkedIn for driving B2B revenue in 2024. They discuss Chris's impressive LinkedIn journey, the enormous potential of the platform, and practical goal-setting for success. The duo emphasizes the power of repetitive engagement and the impact of video content. They also provide strategies for personal versus company profiles and effective content structuring to optimize audience targeting and sales coaching.

Chris Walker is the CEO of Passetto and Chairman of Refine Labs, while Erik Jacobson is the CEO of Hatch. They dive into building a content engine tailored for Dark Social in 2024. Key discussions include how organic social media drives marketing success, the advantages of live events for boosting engagement, and effective content creation strategies. They also explore using AI to streamline the content process and emphasize the importance of companies creating their own podcasts for brand visibility.