95% Content The B2B content flywheel playbook - with Dave Gerhardt
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Jun 25, 2024 Dave Gerhardt, founder of Exit Five, and Erik Jacobson, founder of Hatch.fm, explore the power of a B2B content flywheel. They dive into building effective content strategies, emphasizing feedback and collaboration. Discover how to create engaging content for platforms like LinkedIn and the value of newsletters in driving community engagement. The duo also discusses the evolving role of social media in B2B marketing, pondering whether X/Twitter remains relevant. Join them for actionable insights to elevate your content game!
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Content Flywheel
- The content flywheel involves publishing across multiple channels and adapting based on audience engagement.
- This iterative process helps understand audience preferences and create more effective content.
Starting with Content Flywheel
- Start with a social media platform like LinkedIn to gain feedback.
- Publish daily for faster feedback loops and focus on the persona.
Lunchbox Analogy
- Dave Gerhardt used an analogy about his daughter's lunchbox on a webinar.
- This sparked engagement, leading to a LinkedIn post and community content enriched by ChatGPT research.