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The B2B content flywheel playbook - with Dave Gerhardt
Jun 25, 2024
Dave Gerhardt, founder of Exit Five, and Erik Jacobson, founder of Hatch.fm, explore the power of a B2B content flywheel. They dive into building effective content strategies, emphasizing feedback and collaboration. Discover how to create engaging content for platforms like LinkedIn and the value of newsletters in driving community engagement. The duo also discusses the evolving role of social media in B2B marketing, pondering whether X/Twitter remains relevant. Join them for actionable insights to elevate your content game!
57:08
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Quick takeaways
- The content flywheel approach emphasizes ongoing content creation and repurposing to engage audiences meaningfully across various channels.
- Analyzing audience signals is crucial for refining content strategies and creating relevant topics that drive engagement and alignment with audience interests.
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Understanding the Content Flywheel
The concept of the content flywheel revolves around continuous content creation and repurposing across various channels to enhance audience engagement and trust. It emphasizes not just repurposing content, such as turning a podcast into a blog post, but also actively creating content tailored specifically for the platforms where the audience engages. This strategy requires marketers to analyze audience signals and interests over time, allowing them to evolve content strategies effectively. By leveraging feedback from past content, businesses can create more relevant topics and streamline their overall content production process.
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