Building a B2B Content Flywheel and Optimizing Production

Dave Gerhardt (Founder, Exit Five) and Erik Jacobson (Founder, Hatch.fm) share approaches for building a B2B content flywheel in 2024.

Here's what was covered:

• (4:08) - What is a content flywheel?
• (10:06) - How do you get started with a content flywheel?
• (19:27) - The content flywheel process
• (26:21) - The thought leader + content team structure
• (31:55) - Content distribution goals and approach
• (44:43) - Who should help get the best content from the Thought Leader?
• (46:45) - Curating your LinkedIn feed
• (47:53) - The value and approach of newsletters
• (50:43) - Is X/Twitter still a viable channel for B2B?
• (54:01) The most important part of a content strategy

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Hatch is a video-first content production agency that helps B2B marketing teams create video podcasts, video series, and short-form video content so they can run an efficient content engine, and be seen as experts in their industry.

To learn more, go to hatch.fm.