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How to build a content engine for Dark Social - with Chris Walker
Jun 14, 2024
Chris Walker is the CEO of Passetto and Chairman of Refine Labs, while Erik Jacobson is the CEO of Hatch. They dive into building a content engine tailored for Dark Social in 2024. Key discussions include how organic social media drives marketing success, the advantages of live events for boosting engagement, and effective content creation strategies. They also explore using AI to streamline the content process and emphasize the importance of companies creating their own podcasts for brand visibility.
58:27
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Quick takeaways
- Organic social media is essential for effective marketing, yet it presents challenges in measuring outcomes and timing effectively.
- Building a strong content engine relies on creating long-form, valuable content that can be repurposed across multiple platforms for wider reach.
Deep dives
Building Trust with Future Buyers
Companies today must focus on engaging buyers who are not immediately ready to purchase, as this can significantly enhance long-term sales opportunities. Success lies in being present where potential customers frequent online, fostering relationships through valuable content before they even initiate the buying process. Organizations that have integrated proactive content marketing strategies have been able to build trust and maintain visibility, setting themselves apart from competitors. As case studies will illustrate in future discussions, these strategies can lead to a higher conversion rate when buyers are ready to make decisions.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode