Content strategy expert Chris Walker and CEO Eric discuss integrating content forms into a unified strategy aligning with business goals. They cover framing customer problems, unique value propositions, balancing SEO with organic content, leveraging AI for SEO, and the significance of including sales and customer success departments in content creation.

Chris Walker, CEO of Passetto, shares his revolutionary approach to messaging and POVs that led to unprecedented growth in October. He emphasizes the crucial role of CEOs in shaping their company's content strategy and adapting messaging to resonate with customer needs. Walker critiques conventional ROI metrics, advocating for a holistic view of marketing performance. He also highlights the importance of impactful content and customer feedback, urging B2B leaders to focus on long-term strategies for sustained success.

Chris Walker discusses the importance of organic social media content, debunking misconceptions and sharing insights on leveraging dark social. Key topics include defining dark social, creating high-impact content engines, and efficient content production. The episode offers a roadmap for enhancing content marketing efforts in B2B businesses.

Chris Walker, CEO of Passetto and Chairman at Refine Labs, shares insights on the evolving landscape of content strategy in B2B. He discusses why content creation should involve more than just the marketing team, emphasizing collaboration with sales. The conversation covers how to develop unique perspectives, address sales objections with tailored content, and the critical role of SEO. Listeners will also learn about leveraging both internal and external talents to enhance project outcomes and the significance of urgency in demand generation.

With new listeners coming in every day, we wanted to highlight a couple of the most important episodes of 2022! This is an episode of Demand Gen Live, where Chris gives his top 6 pieces of advice for success in marketing. *** "Nobody is focused on creating demand. No metrics support demand creation. Everything is about being sales-centric and marketing supporting sales. And the truth is, the only way that you win big, is by going out there and creating demand..." - Chris Walker In this episode, Chris breaks down why companies don't focus on creating demand and instead put all their energy into capturing demand. After laying the groundwork for why companies don't do it, he breaks down why whoever creates the demand, wins. If you have questions for Chris, join his Tuesday afternoon TikTok Lives @chriswalker171, or submit them here! Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

Chris Walker, CEO of Passetto and a LinkedIn thought leader on B2B marketing, dives into the future of go-to-market strategies. He discusses the essential shift from growth at all costs to sustainable growth, emphasizing the role of CMOs and the transformative power of AI in marketing. Chris shares insights on the value of real-time feedback loops and effective social media engagement. He also highlights the complexities of marketing measurement and how to align marketing with financial strategies for long-term success.

Chris Walker joins Erik Jacobson for a LinkedIn strategy masterclass. As one of the platform's top content creators, Chris shares his journey from humble beginnings to B2B success. They discuss the evolving LinkedIn algorithm, the importance of fresh, engaging content, and setting effective goals. Chris reveals his approach to personal branding versus corporate profiles and highlights the power of persistence in content creation. With actionable tips on video content and measuring LinkedIn's impact, this conversation is a treasure trove for anyone looking to elevate their B2B strategy.

Chris Walker, FounderVideo Podcast guest, discusses CAC payback periods for SaaS companies. Highlights include the importance of smart cost-cutting, signal-based analytics, creating targeted content, and optimizing demand creation strategies. The conversation also covers the growth journey of Refine Labs and the future of AI in marketing.

Discussing Revenue Operations, the podcast highlights challenges in multi-touch attribution, the role of Rev Ops in strategic initiatives, and the importance of data standards. It delves into diversified organizational structures, core measures for RevOps, and integrating FPNA leads. Additionally, it explores product differentiation, content creation for customer engagement, and shifting focus from cold calling.

Chris was asked to guest on the B2B Insiders podcast, hosted by Gabriel Barboza and David Costa Lima to chat about Demand Generation, and how companies can stay ahead of the curve in the ever-evolving world of B2B marketing. From the B2B Insiders Podcast This 30-minute interview on B2B Insiders features a dynamic exchange between the founders of the community, Gabriel Barboza and David Costa Lima, and Chris Walker, a globally recognized marketing professional and founder of Refine Labs. The conversation will focus on pressing topics in B2B marketing, including:the evolving nature of demand generation,marketing attribution. Moreover, it will highlight the need for different demand-generation strategies at different stages of a company's growth. It will also tackle the balance between focusing on effective marketing channels and diversifying marketing efforts. Follow Gabriel Barboza and David Costa Lima On LinkedIn Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.