Content strategy expert Chris Walker and CEO Eric discuss integrating content forms into a unified strategy aligning with business goals. They cover framing customer problems, unique value propositions, balancing SEO with organic content, leveraging AI for SEO, and the significance of including sales and customer success departments in content creation.
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insights INSIGHT
Content Creation: A Team Sport
Content creation is no longer solely marketing's responsibility.
Sales, customer success, and other go-to-market teams should contribute.
volunteer_activism ADVICE
Sourcing Content Ideas
Source content ideas from customer problems and market patterns.
Reflect these insights back to the market, validating their relevance.
volunteer_activism ADVICE
Prioritizing Content Buckets
Prioritize content based on your company's maturity.
Focus on evangelizing problems if your category is nascent, and solutions if mature.
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Chris Walker joins Erik Jacobson, CEO at Hatch, to host a full hour AMA on Content Creation. This session dives deep into the nuances of content strategy, focusing on the importance of integrating various content forms—such as podcasts, social media, YouTube, and blogs—into a unified strategy that aligns with business goals. Chris and Eric discuss how content is no longer solely a marketing responsibility but should involve the entire go-to-market team, including sales and customer success departments.
Throughout the episode, Chris elaborates on how to establish a strong content strategy by understanding and framing customer problems, exploring various use cases, and differentiating your product through a unique value proposition. They wrap up by addressing practical concerns like when to initiate an organic content strategy, the value of deleting ineffective activities, and methods for balancing SEO with organic content. The conversation also includes practical examples and experiments Chris is currently undertaking to optimize his own content strategies, such as leveraging AI for SEO.
If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here.
Can’t make the event but have a question for Chris? Submit it here.
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