In this engaging discussion, Dave Gerhardt, Founder and CEO of Exit Five, shares his expertise on B2B marketing. He highlights the misconceptions around early market insights and managing social media negativity. The duo delves into leveraging podcasts and social media for real-time customer feedback and the necessity of separating strategy from pipeline creation. They also explore how AI empowers creativity rather than replaces it, and why agile marketing teams outshine larger counterparts. Lastly, Dave emphasizes the importance of senior leaders staying hands-on for improved outcomes.

Discover the challenges B2B companies face in their go-to-market strategies. Learn why unit economics are key to addressing inefficiencies and how traditional KPIs may hinder progress. The discussion highlights the CEO's crucial role in fostering alignment across departments. Predictions for 2025 include the rise of AI-native organizations and a shift toward more centralized decision-making. Explore how evolving customer success strategies will impact revenue operations and enhance outcomes for clients.

Finn Thormeier hosts Chris Walker, who shares insights on crafting an effective B2B content strategy for 2025 while building Passetto. They discuss the balance of lead generation versus audience building, the pitfalls of over-sharing intellectual property, and the power of invite-only events as a unique strategy. Chris emphasizes the importance of a strong content point of view, effective topic sourcing, and the necessity of measuring content results. The conversation also touches on the evolving roles in content creation and the critical nature of distribution.

Discover how GTM teams can shift from a growth-at-all-costs mentality to an efficiency-first strategy. Learn the importance of financial data in optimizing marketing investments and how to build a closed-loop feedback system for pipeline efficiency. Explore the often misunderstood dynamics between marketing and sales, emphasizing that alignment exists on a spectrum. Rethink the role of marketing leaders as strategic revenue drivers, while understanding the need for KPIs that directly link marketing efforts to business objectives.

This discussion dives into the reasons many companies struggle with go-to-market efficiency, identifying root causes like disconnected teams and poor data. The importance of CEOs taking charge of GTM efforts is highlighted, alongside the shortcomings of traditional KPI systems. It advocates for aligning strategies across finance, marketing, and sales to avoid costly performance issues. Early-warning metrics are essential for maintaining pipeline efficiency, while integrating financial data with CRM insights can significantly enhance decision-making.

Explore innovative strategies to enhance go-to-market plans, led by finance professionals for better marketing alignment. Discover how AI can transform sales roles, improving efficiency by reshaping traditional practices. Learn why a portfolio approach to marketing is crucial for maximizing ROI. The discussion challenges outdated trade show practices, advocating for cost-effective digital engagement. Shift your perspective on inbound marketing as the landscape evolves, focusing on sustainable revenue models.

Discover how AI will reshape go-to-market strategies in the coming months. Explore the transformation of marketing roles and the rise of smaller, more efficient teams. Learn about the costly consequences of free advice from platforms like LinkedIn. Delve into the future of intellectual property and the pivotal role of CFOs in strategic planning. Understand how agile companies can surpass legacy SaaS giants and get predictions for the convergence of AI and SaaS by 2025. Chris also shares insights on entrepreneurship and leadership in this evolving landscape.

In a unique audio from a private coffee meeting, valuable insights unfold for aspiring agency founders. The discussion covers essential lessons from building multiple businesses, the benefits of scaling versus consulting solo, and strategies for optimizing pricing. Different growth stages demand tailored business needs, while financial models drive strategic decisions. The power of LinkedIn and podcasts as tools for founders comes to light, alongside the complexities of equity, stock options, and employee retention. This is a must-listen for those navigating the entrepreneurial landscape.

Delve into the evolving role of CMOs as they navigate the complexities of B2B marketing. Discover the nuances of communication and how misunderstandings can impact corporate culture. Rethink traditional marketing attribution, focusing on KPIs instead. Learn the difference between demand creation and brand awareness, and why SaaS combined with services is a game changer. Uncover innovative strategies for personal branding on LinkedIn that prioritize value over conventions.

The conversation dives into the pitfalls of traditional attribution models, arguing they complicate rather than clarify marketing effectiveness. Challenges in balancing partner dynamics and the limitations of product-led growth are also explored. There's a critique of existing demand generation frameworks and an emphasis on the need for cohesive data strategies. Additionally, the critical role of Revenue Operations is highlighted, alongside the redefinition of Sales Development Representative roles in achieving greater alignment and efficiency.