

MUST LISTEN: The 9 Biggest GTM Dysfunctions in B2B SaaS
24 snips May 29, 2025
Discover the nine major dysfunctions that are silently sabotaging growth in B2B SaaS. Explore how fragmented data and siloed teams create chaos, preventing effective collaboration across marketing, sales, and finance. Learn why the role of RevOps often falls short and why teams fix symptoms instead of addressing underlying issues. Dive into the importance of aligning go-to-market strategies with financial goals and the risks of over-investing in top-of-funnel efforts. This insightful discussion calls for a unified approach to truly drive growth.
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Fragmented Data Harms GTM Alignment
- Fragmented data across marketing, sales, CS, and finance creates conflicting narratives.
- This happens because GTM isn't designed or owned as a cohesive system.
Use Integrated Data Platforms
- Use platforms that integrate CRM, financials, and GTM data into a single source of truth.
- Assign a core owner who champions unified data and alignment across teams.
Financial Data is Often 'Top Secret'
- Financial data is often siloed and seen as irrelevant to GTM teams by culture.
- Sharing financial metrics daily would improve GTM teams' decision-making and alignment.