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MUST LISTEN: The 9 Biggest GTM Dysfunctions in B2B SaaS

GTM Live

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Navigating Financial Efficiency in B2B SaaS

This chapter explores the critical relationship between finance and go-to-market strategies in B2B SaaS, emphasizing the need to measure marketing effectiveness through unit economics. It advocates for a more holistic view of metrics, focusing on quality leads and systematic investment approaches to enhance customer acquisition and retention.

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