GTM Live

A journey from financial struggle to multi-million dollar success highlights the sacrifices behind entrepreneurship. Discover the hidden costs of success and how B2B companies falter in measuring marketing effectiveness. Learn why CMOs often can't fix measurement issues and how simplifying approaches can lead to better results. Explore the balance between ROI and long-term strategy, and the need for collaboration between marketing and finance to enhance accountability. Uncover methods to avoid wasted resources and ensure everyone has a clear understanding of marketing data.

In this discussion, Chris Walker, CEO of Poceto and executive chairman of Refine Labs, shares rich insights on the role of finance leaders in go-to-market strategies. He examines the disconnect between finance and GTM teams and suggests how to rectify it. Chris critiques traditional marketing measurement and advocates for finance to take ownership of GTM efficiency. He emphasizes the importance of strategic content distribution for revenue growth and highlights the need for finance professionals to be actively involved in shaping GTM strategy.

Sangram Vajre, co-founder and CEO of GTM Partners, is a leading expert in go-to-market strategy. He shares insights on who should truly own the GTM process and the essential shift beyond the traditional marketing vs. sales battle. The conversation highlights the four pillars of pipeline creation and emphasizes a business mindset in marketing. Sangram also explains why 'slow is fast' can lead to better long-term results, alongside the importance of balancing customer lifetime value with acquisition costs for sustainable growth.

Discover the fundamental flaws in pipeline creation that hinder many companies. Explore the three phases of effective pipeline strategies and why the "Marketing vs. SDRs" debate is flawed. Learn how to enhance attribution and measurement while rethinking RevOps for better sales productivity. Uncover the hidden costs of inefficiency in organizations and find out how CMOs, CROs, and CFOs can unite for greater go-to-market efficiency. Hear personal insights on achieving results with smaller, focused marketing teams.

Dive into the transformative journey of a founder and the essential lessons learned from scaling a business to impressive heights. Discover why vanity metrics on LinkedIn are less important than genuine engagement. Unpack the significance of personal growth and the role of intuition in leadership. Explore the shift towards video content and live events as game-changers in audience engagement. Plus, rethink traditional VC funding models and learn how to leverage LinkedIn for powerful talent attraction and sustainable growth.

Discover the three essential pillars of go-to-market success: strategy, optimization, and operations. Learn how to reframe growth costs to assess true ROI. Explore the impact of AI on product differentiation and the challenges of integrating product-led and sales-led growth. Get insights on the transition to smaller, agile teams for increased efficiency. Uncover the pitfalls of outdated metrics and the necessity of breaking down silos for a unified revenue approach. Future-proof your sales and marketing strategies for sustainable pipeline creation.

In this engaging discussion, Dave Gerhardt, Founder and CEO of Exit Five, shares his expertise on B2B marketing. He highlights the misconceptions around early market insights and managing social media negativity. The duo delves into leveraging podcasts and social media for real-time customer feedback and the necessity of separating strategy from pipeline creation. They also explore how AI empowers creativity rather than replaces it, and why agile marketing teams outshine larger counterparts. Lastly, Dave emphasizes the importance of senior leaders staying hands-on for improved outcomes.

Discover the challenges B2B companies face in their go-to-market strategies. Learn why unit economics are key to addressing inefficiencies and how traditional KPIs may hinder progress. The discussion highlights the CEO's crucial role in fostering alignment across departments. Predictions for 2025 include the rise of AI-native organizations and a shift toward more centralized decision-making. Explore how evolving customer success strategies will impact revenue operations and enhance outcomes for clients.

Finn Thormeier hosts Chris Walker, who shares insights on crafting an effective B2B content strategy for 2025 while building Passetto. They discuss the balance of lead generation versus audience building, the pitfalls of over-sharing intellectual property, and the power of invite-only events as a unique strategy. Chris emphasizes the importance of a strong content point of view, effective topic sourcing, and the necessity of measuring content results. The conversation also touches on the evolving roles in content creation and the critical nature of distribution.

Discover how GTM teams can shift from a growth-at-all-costs mentality to an efficiency-first strategy. Learn the importance of financial data in optimizing marketing investments and how to build a closed-loop feedback system for pipeline efficiency. Explore the often misunderstood dynamics between marketing and sales, emphasizing that alignment exists on a spectrum. Rethink the role of marketing leaders as strategic revenue drivers, while understanding the need for KPIs that directly link marketing efforts to business objectives.