GTM Live
Passetto
GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks & Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies.
This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better.
We cut through the noise & ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track & optimize GTM for what actually matters: unit economics, efficiency & long-term growth.
This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better.
We cut through the noise & ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track & optimize GTM for what actually matters: unit economics, efficiency & long-term growth.
Episodes
Mentioned books
12 snips
Apr 10, 2025 • 47min
Why Your GTM Strategy Isn’t Working (Hint: Attribution, Data, and Unit Economics)
The hosts tackle the pitfalls of go-to-market strategies, uncovering how bad attribution models and unclear ROI lead to wasted resources. They highlight the heavy reliance on single-touch attribution, revealing its hidden costs. There's a deep dive into the importance of strong data foundations before strategizing. Listeners learn what marketing leaders should avoid, like getting caught up in RevOps tasks, and hear valuable lessons from the development of Passetto. The discussion emphasizes aligning marketing efforts with actionable insights for true growth.
25 snips
Apr 4, 2025 • 24min
RV240 - The End Of An Era (And Beginning Of A New One) - Go To Market Live Episode 45
A month-long adventure across Australia and the South Pacific sparks a life-changing revelation for Chris Walker. He shares insights on redefining freedom and encourages listeners to expand their understanding beyond wealth to include creativity and health. Overcoming limiting beliefs becomes a key theme, with practical tips for personal development. As Chris transitions hosting duties to Carolyn Dilks, he hints at a new mission focused on unlocking human potential. Exciting changes are on the horizon for both the show and Chris's journey!
9 snips
Mar 4, 2025 • 8min
RV239 - The Bootstrap Advantage (My CEO Consulting Call)
Explore the unfiltered insights from a consulting call with a savvy entrepreneur. Discover why bootstrapping a SaaS company can lead to better financial outcomes and how a SaaS plus services model enhances product development. Learn the risks of rapid scaling that can regress revenue and the importance of building customer success directly into your operations. Chris shares real figures from his own business journey, illustrating the value of ownership versus equity when aiming for successful exits.
18 snips
Feb 25, 2025 • 52min
RV238 - How To Outcompete $100M Giants (Live Fireside Chat)
Smaller software companies have unique advantages over their larger counterparts, allowing them to adapt more quickly. The discussion reveals that customer success goes beyond mere sales—it's about truly understanding their needs. AI is reshaping product development, making it essential to rethink traditional business structures. There's a shift towards charging for success-driven services rather than giving them away. The flaws in current attribution models and sales compensation are also critiqued, emphasizing a need for innovative strategies in today's competitive landscape.
12 snips
Feb 18, 2025 • 52min
RV237 - Stop Overcomplicating Marketing Measurement | Go To Market Live Episode 44
A journey from financial struggle to multi-million dollar success highlights the sacrifices behind entrepreneurship. Discover the hidden costs of success and how B2B companies falter in measuring marketing effectiveness. Learn why CMOs often can't fix measurement issues and how simplifying approaches can lead to better results. Explore the balance between ROI and long-term strategy, and the need for collaboration between marketing and finance to enhance accountability. Uncover methods to avoid wasted resources and ensure everyone has a clear understanding of marketing data.
Feb 11, 2025 • 1h 5min
RV236 - The Role of Finance Leaders in GTM Success
In this discussion, Chris Walker, CEO of Poceto and executive chairman of Refine Labs, shares rich insights on the role of finance leaders in go-to-market strategies. He examines the disconnect between finance and GTM teams and suggests how to rectify it. Chris critiques traditional marketing measurement and advocates for finance to take ownership of GTM efficiency. He emphasizes the importance of strategic content distribution for revenue growth and highlights the need for finance professionals to be actively involved in shaping GTM strategy.
27 snips
Feb 7, 2025 • 1h 2min
RV235 - Create A High Performing GTM Engine | with Sangram Vajre
Sangram Vajre, co-founder and CEO of GTM Partners, is a leading expert in go-to-market strategy. He shares insights on who should truly own the GTM process and the essential shift beyond the traditional marketing vs. sales battle. The conversation highlights the four pillars of pipeline creation and emphasizes a business mindset in marketing. Sangram also explains why 'slow is fast' can lead to better long-term results, alongside the importance of balancing customer lifetime value with acquisition costs for sustainable growth.
Feb 4, 2025 • 46min
RV234 - The Pipeline Creation Framework | Go To Market Live Episode 43
Discover the fundamental flaws in pipeline creation that hinder many companies. Explore the three phases of effective pipeline strategies and why the "Marketing vs. SDRs" debate is flawed. Learn how to enhance attribution and measurement while rethinking RevOps for better sales productivity. Uncover the hidden costs of inefficiency in organizations and find out how CMOs, CROs, and CFOs can unite for greater go-to-market efficiency. Hear personal insights on achieving results with smaller, focused marketing teams.
25 snips
Jan 28, 2025 • 49min
RV233 - My Lessons From Scaling to $22 Million
Dive into the transformative journey of a founder and the essential lessons learned from scaling a business to impressive heights. Discover why vanity metrics on LinkedIn are less important than genuine engagement. Unpack the significance of personal growth and the role of intuition in leadership. Explore the shift towards video content and live events as game-changers in audience engagement. Plus, rethink traditional VC funding models and learn how to leverage LinkedIn for powerful talent attraction and sustainable growth.
25 snips
Jan 21, 2025 • 51min
RV232 - The 3 Pillars of GTM Success | Go To Market Live Episode 42
Discover the three essential pillars of go-to-market success: strategy, optimization, and operations. Learn how to reframe growth costs to assess true ROI. Explore the impact of AI on product differentiation and the challenges of integrating product-led and sales-led growth. Get insights on the transition to smaller, agile teams for increased efficiency. Uncover the pitfalls of outdated metrics and the necessity of breaking down silos for a unified revenue approach. Future-proof your sales and marketing strategies for sustainable pipeline creation.
