GTM Live RV235 - Create A High Performing GTM Engine | with Sangram Vajre
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Feb 7, 2025 Sangram Vajre, co-founder and CEO of GTM Partners, is a leading expert in go-to-market strategy. He shares insights on who should truly own the GTM process and the essential shift beyond the traditional marketing vs. sales battle. The conversation highlights the four pillars of pipeline creation and emphasizes a business mindset in marketing. Sangram also explains why 'slow is fast' can lead to better long-term results, alongside the importance of balancing customer lifetime value with acquisition costs for sustainable growth.
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Coding to Presenting
- Sangram Vajre's team discouraged him from coding due to his poor skills, leading him to focus on presenting.
- This experience inadvertently boosted his confidence and led him towards marketing and public speaking.
Process over People
- Sangram Vajre initially blamed individual team members for company failures.
- He later realized flawed go-to-market processes and mindsets were the root cause.
Bootstrapping and Marketing Economics
- Chris Walker's bootstrapping experience taught him about marketing economics.
- B2B marketers often lack this experience, leading to unclear ROI and cost assessment.