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15min chapter
RV235 - Create A High Performing GTM Engine | with Sangram Vajre
B2B Revenue Vitals
Navigating the Shift: From Engineering to Marketing
This chapter explores the speaker's transition from an engineering background to a successful marketing career, emphasizing the challenges and mindset shifts encountered along the way. It highlights the integration of psychology, economics, and data-driven strategies, particularly in B2B marketing, and the importance of aligning marketing with financial metrics for effective customer acquisition. The discussion critiques traditional marketing metrics, advocating for a deeper focus on profitability and genuine business growth.
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