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4min chapter
RV235 - Create A High Performing GTM Engine | with Sangram Vajre
B2B Revenue Vitals
Balancing Customer Lifetime Value and Acquisition Costs in B2B
This chapter explores the critical relationship between customer lifetime value (LTV) and customer acquisition cost (CAC) in B2B enterprises. It emphasizes the necessity of robust retention strategies and the importance of net and gross retention rates for assessing overall business performance.
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