RV235 - Create A High Performing GTM Engine | with Sangram Vajre
GTM Live
00:00
Navigating Go-To-Market Strategies and Evolving Roles in B2B Marketing
This chapter explores the importance of a clear go-to-market strategy in different business models, particularly within product-led growth frameworks. It highlights the need to understand target accounts and customer engagement, while also addressing the changing roles in B2B marketing and the focus on performance metrics.
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