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25min chapter
RV235 - Create A High Performing GTM Engine | with Sangram Vajre
B2B Revenue Vitals
CEOs and Go-to-Market Strategies
This chapter explores the pivotal role of CEOs in shaping and owning the go-to-market (GTM) strategy within organizations, particularly at the enterprise level. It discusses challenges in balancing public engagements with necessary hands-on involvement, emphasizing leadership engagement for successful GTM execution. The conversation also highlights the importance of transparency, collaboration, and a unified approach to decision-making across departments to drive business success.
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