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B2B Revenue Vitals
RV233 - My Lessons From Scaling to $22 Million
Jan 28, 2025
Dive into the transformative journey of a founder and the essential lessons learned from scaling a business to impressive heights. Discover why vanity metrics on LinkedIn are less important than genuine engagement. Unpack the significance of personal growth and the role of intuition in leadership. Explore the shift towards video content and live events as game-changers in audience engagement. Plus, rethink traditional VC funding models and learn how to leverage LinkedIn for powerful talent attraction and sustainable growth.
48:41
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Quick takeaways
- Founders must prioritize genuine engagement and value over vanity metrics on platforms like LinkedIn for sustainable growth.
- Recognizing and leveraging personal strengths can significantly enhance a founder's clarity, vision, and overall business trajectory.
Deep dives
Career Evolution and Entry into Marketing
The speaker details his progression from engineering into product management in the medical devices field, where he managed significant product lines. His transition into marketing occurred seven years into his career, driven by a realization that existing marketing channels did not align with customer learning preferences. This experience of collaborating closely with sales teams and engaging in e-commerce projects led him to discover the potential of social media as a compelling demand creation tool. Ultimately, in 2019, he established Refined Labs, originally a B2B social agency focused on innovative marketing strategies.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode