GTM Live RV232 - The 3 Pillars of GTM Success | Go To Market Live Episode 42
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Jan 21, 2025 Discover the three essential pillars of go-to-market success: strategy, optimization, and operations. Learn how to reframe growth costs to assess true ROI. Explore the impact of AI on product differentiation and the challenges of integrating product-led and sales-led growth. Get insights on the transition to smaller, agile teams for increased efficiency. Uncover the pitfalls of outdated metrics and the necessity of breaking down silos for a unified revenue approach. Future-proof your sales and marketing strategies for sustainable pipeline creation.
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3 Pillars of GTM Success
- Go-to-market (GTM) activities comprise strategy, optimization, and operations.
- GTM optimization blends financial and operational data for a holistic view.
AI & Copycats
- AI accelerates copycat products, forcing differentiation beyond features.
- Some AI companies operate in stealth mode, leveraging networking over websites.
Marketing Measurement
- Fix marketing measurement processes, not just tools, starting with growth and efficiency.
- Evaluate marketing investments with a blank slate, questioning assumed necessities.