

The Hidden Systems Behind REAL Product-Led Growth (with Wes Bush)
May 12, 2025
Wes Bush, CEO of ProductLed and an expert in product-led growth, joins the conversation to reveal the hidden systems that underpin real product-led strategies. He cleverly introduces the "PLG iceberg" framework, highlighting how surface-level features often obscure deeper issues. Discussion includes why many PLG initiatives stall, how internal misalignment can derail plans, and the common pitfalls that CEOs and GTM leaders face. Wes emphasizes the importance of foundational systems that must be in place before achieving true product-led success.
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Value Within Minutes or Quit
- Most SaaS companies with a free trial see less than 1% conversion to paying customers.
- A product must deliver value within minutes or users will quickly abandon it.
Vidyard's Trial Failure and Fix
- Wes Bush shared how Vidyard's initial free trial failed due to user friction.
- They created a Chrome extension to simplify value delivery, which then took off virally.
Surface-Level PLG Misconception
- Many companies mistakenly think PLG is just free trials or freemium offers.
- Real PLG requires strategy, the right user targeting, data, and comprehensive onboarding beyond surface tactics.