Wes Bush joined me to talk about everything product-led. Wes specialized in advising companies on product-led growth through his courses and successful book. He’s a fun, authentic person to be around and I loved every minute we spent together.His no-bullshit approach to product-led growth is exactly why I started following him closer 5 months ago and have not regretted it in the slightest. There are a ton of very specific learnings in this talk condensed to one hour.00:00 Wes and Leah's introductions04:00 On the fundamentals of Product-led Growth and how its fundamentals are still basic business07:10 How consulting differs from how we represent PLG on LinkedIn and other spaces.09:40 How to get everyone on the same page in company consulting. Start at the very basics.10:55 How the term Product-led Growth is misleading and misunderstood.12:30 Product-Led Growth is not a binary, it’s a spectrum16:30 Coaching around PLG and how it is a tricky business to get buy-in from the entire organization19:15 Trying to convince people vs. doing team building around product-led growth21:50 ProductLed the company and how the product changed25:00 Chairs and ICPs28:00 Empowering anybody to do anything.30:40 How a product-led growth approach transcends everything33:45 The ideal customer for Productled39:35 Product-led Sales and whether it’s too early yet44:50 The mixup with Customer Success and the ensuing bloodbath48:30 What happens if Wes goes missing? How would his friends describe him to the police?50:00 If Wes had a time machine, what company would he have joined?53:15 Trends Wes believes inSend us a textLeah on Linkedin / Twitter / Youtube

Wes Bush, CEO and Founder of ProductLed and a well-known author on product-led growth, shares his insights on this strategic approach. He clarifies misconceptions around product-led growth, emphasizing the importance of delivering value to users from the start. Wes contrasts product-led and traditional sales-led methods, illustrating his points with case studies. He also discusses effective marketing strategies and the nuances of pricing models, all while debunking the myth that a good product sells itself.

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***When Wes Bush left a job that he hated, he knew he had to pursue something that would give him the energy and drive to work at it consistently every day.Within three years of making that decision, he’d written a book, built a coaching program, and launched the Product-Lead Institute.In this episode, Wes tells me how he got to that point in his career and the influences behind his decisions.He also reveals his 16-step guide to building credibility.Topics covered:Why Wes treats his LinkedIn profile like a landing pageWhat led him to launch his own businessIf you can build demand you can build any businessHow to discover what it is that you truly love to doThe benefits of specialising in an areaDoubling down on what gives you the most energyHow Wes created and ran a course for the CXL InstituteWhy you need to pick a villain in marketingMistakes he made when building his personal brandResources mentioned:Product-Lead InstituteVidyardEat Your Greens - Wiemer SnijdersKey Person of Influence - Daniel PriestlyThe Unique Ability - Julia Waller & Catherine NomuraDilbertCXL InstituteGainsight PXDriftHubSpotPratfall Effect in Marketing: Admit Your Flaws to Win Customers***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

In this episode of Product Thinking, Melissa Perri talks with Wes Bush, CEO of ProductLed. They explore the art of product-led growth and share effective strategies for building a product that sells itself. Wes Bush is the renowned author of "Product-Led Growth: How To Build a Product That Sells Itself." He asserts that, over the past several years, the way we buy software has undergone a transformative shift. Businesses must lead with their product and allow potential customers to experience its value firsthand.Product-Led Growth provides the framework for businesses to adapt to this new era of customer-driven decision-making. It's not just a trend or buzzword but an actionable business strategy that enables companies to succeed in this new business landscape. With Wes Bush's guidance and expertise, businesses can learn to build products that sell themselves and position themselves for long-term success.You’ll hear Melissa and Wes talk about:Product-led growth as a strategy where the product serves as the primary means of acquiring, engaging, retaining, and monetizing users. In this approach, every part of the business leverages the product to achieve its objectives.When it comes to monetization, the key precursor is building a product that can sell itself. This can be achieved by providing users with a super valuable experience that enables them to derive value on their own. In many cases, this leads to users wanting more of the product and being willing to upgrade. In fact, in self-serve apps, this product-led monetization is quite common. To facilitate this process, it's important to minimize any friction in the user's experience, ensuring a smooth and seamless transition toward the monetization stage.There is a common misconception that a product-led approach requires a fully self-serve experience from the very beginning. However, this belief is not entirely accurate. The key idea behind a product-led strategy is to make it easy for potential customers to recognize the value of your product with minimal hurdles.There is a common misunderstanding about the complexity involved in product-led growth. Some people assume that it's simply a matter of offering free trials and giving newcomers access to everything on your platform. However, this oversimplification overlooks the nuances of the approach. Rather than focusing solely on these tactics, the key is to emphasize the rapid demonstration of your product's value to users. By encouraging users to engage with your product as quickly and effectively as possible, you can facilitate its adoption and promote sustainable growth.If you enjoyed this episode, make sure to subscribe, rate and review us on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.Resources:Wes Bush on LinkedIn | TwitterProductLed | Product-Led Growth BookIf you enjoyed this episode, please visit:Angel SquadProductinstitute.comPrevious guests include: Shruti Patel of US Bank, Steve Wilson of Contrast Security, Bethany Lyons of KAWA Analytics, Tanya Johnson Chief Product Officer at Auror, Tom Eisenmann of Harvard Business School, Stephanie Leue of Doodle, Jason Fried of 37signals, Hubert Palan of Productboard, Blake Samic of Stripe and Uber, Quincy Hunte of Amazon Web ServicesCheck out our Top 3 episodes:Episode 177: The Evolution of User Research: A Conversation with Steve Portigal, Author of Interviewing UsersTackling Product Research with C. Todd LombardoEpisode 128: Scaling Product Operations with Blake Samic, Former Global Head of Product Operations at Stripe and UberProduct Thinking is handcrafted by our friends over at: fame.soProduct Thinking Guest and Audience Podcast Feedback Form

Wes Bush, CEO of ProductLed and expert in product-led growth strategies for SaaS founders, discusses the essential shift from sales-led to product-led approaches. He highlights common pitfalls and the importance of genuine customer value. Wes emphasizes the need for well-defined customer outcomes, effective user experiences, and strategic pricing. He also contrasts various PLG models and underscores the significance of empathy in understanding user challenges to thrive in a competitive market. Tune in for actionable insights!

Wes Bush, founder of ProductLed and best-selling author, dives into the realities of Product-Led Growth (PLG). He debunks common myths around PLG, emphasizing that mere adoption of free models won't guarantee success. The conversation explores effective strategies for incorporating PLG into existing sales-led frameworks while stressing the importance of user engagement. Wes also shares insights on the impact of AI in product management and offers advice for navigating today's job market, highlighting soft skills as increasingly vital.

Leadership expert Wes Bush and efficiency expert Laura Kluz discuss the importance of accountability charts in organizations for clarity and efficiency. They cover common hiring mistakes, core beliefs for success, and the process of creating an accountability chart. The episode offers valuable insights for optimizing team performance and aligning roles with business growth phases.

Business strategist Wes Bush shares tips on boosting organizational efficiency through the three 'C' strategies: classify, calibrate, and chart. The discussion includes creating actionable KPIs, mapping out accountability charts, and identifying critical hires for team success.

Wes Bush, an expert in product-led growth strategies for SaaS businesses, shares insights from his book 'Product-Led Growth.' He discusses how products can effectively market themselves, reducing the need for extensive marketing efforts. Key strategies include using free trials and optimizing customer onboarding to enhance user engagement. Wes emphasizes the importance of adapting business approaches to align with customer needs, highlighting the transformative impact of prioritizing the product in achieving business success.

Monetization expert Wes Bush shares 5 best practices for boosting free-to-paid conversion rates including sequencing, reevaluating free models, and simplifying the upgrade process. Topics cover enhancing user experience, pricing psychology, customer retention strategies, and the importance of user feedback sessions.