Startups For the Rest of Us

Episode 741 | What Actually is Product Led Growth? (with Wes Bush)

65 snips
Nov 26, 2024
Wes Bush, CEO and Founder of ProductLed and a well-known author on product-led growth, shares his insights on this strategic approach. He clarifies misconceptions around product-led growth, emphasizing the importance of delivering value to users from the start. Wes contrasts product-led and traditional sales-led methods, illustrating his points with case studies. He also discusses effective marketing strategies and the nuances of pricing models, all while debunking the myth that a good product sells itself.
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INSIGHT

PLG Definition

  • Product-led growth (PLG) uses your product for customer acquisition, engagement, and monetization.
  • It's a multi-dimensional approach impacting the entire business, not just a free trial.
ANECDOTE

Real-World PLG

  • Cologne and perfume are real-world examples of PLG.
  • Customers can try the product (e.g., with scent samples) before purchasing.
INSIGHT

Free Trial and PLG

  • A free trial is considered PLG if users achieve real value within the trial period.
  • True PLG prioritizes value delivery before monetization.
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