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7min chapter
Episode 741 | What Actually is Product Led Growth? (with Wes Bush)
Startups For the Rest of Us
Identifying the Ideal User in Booking Software
This chapter explores the evolution of target audiences for calendar booking systems, focusing on sales professionals and the importance of defining ideal users in a competitive market. It contrasts the user experiences of SavvyCal and Calendly, emphasizing the need for a unique user experience that drives product-led growth and successful meeting scheduling.
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Discover
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