Product-Led Growth

In 'Product-Led Growth: How to Build a Product That Sells Itself,' Wes Bush explains the concept of product-led growth and how it differs from traditional sales-led models.

The book provides insights on how to let customers experience the value of a product directly, thereby reducing the need for lengthy and expensive sales cycles.

It covers topics such as choosing the right growth model (free trial, freemium, or demo), understanding market conditions, optimizing time-to-value, and delivering on the product's value.

Bush also shares practical advice and frameworks, such as the MOAT Framework, to help businesses execute a product-led growth strategy effectively.