Rogue Startups RS330: Product-Led Playbook with Wes Bush
Oct 9, 2024
Wes Bush, an entrepreneur and product-led coach, shares his insights on product-led growth (PLG) strategies. He explains how PLG differs from self-service SaaS and emphasizes it as a powerful marketing tool. Discussion includes overcoming skepticism, educating customers, and creating growth loops. Wes also talks about the importance of community support for user engagement and retention. Listeners can expect valuable guidance on navigating market challenges while implementing a product-led approach.
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PLG Is Product Plus Organization
- Product-led growth uses the product to acquire, engage, and monetize users end-to-end.
- PLG also requires org changes like team structure, data, and strategy beyond just a free trial.
Hire For Strategic Gaps, Not Generic Roles
- Choose hires based on the strategy you need to win, not generic roles.
- If differentiation needs product marketing, invest there instead of general SEO or email hires.
PLG Can — But Won't Always — Be A Channel
- PLG can be a marketing channel when the product naturally creates viral loops.
- Many products lack that external virality and cannot rely on PLG as the primary acquisition channel.
