The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship 251: A Guide To Product Led Growth For SaaS Founders - With Wes Bush
May 27, 2020
Wes Bush, founder of the Product-Led Institute and author of 'Product-Led Growth', shares insights on leveraging product-led growth strategies for SaaS success. He discusses the shift from sales-led to product-led approaches, highlighting the effectiveness of free trials in user engagement. Wes delves into B2B SaaS strategies, emphasizing reduced friction in customer acquisition. He also examines the concept of 'time to value' and the surge in video communication tools, showcasing how these elements can drive significant growth.
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Product-Led vs. Sales-Led
- Product-led growth uses the product itself to acquire, activate, and retain customers.
- This differs from sales-led growth, which relies on demos and sales processes.
Vidyard Freemium Experience
- Wes Bush's experience at Vidyard with a freemium product changed his view on product-led growth.
- The rapid growth to 100,000 users highlighted the product's potential as a growth engine.
Product-Led Growth Definition
- Product-led growth (PLG) uses the product as the primary vehicle for customer acquisition, activation, and retention.
- PLG companies often use free trials or freemium models to get users into the product quickly.
