The SaaS Podcast: Build, Launch & Scale Your SaaS
Omer Khan
The SaaS Podcast is the go-to resource for B2B SaaS founders and entrepreneurs who want to build, launch, and scale successful software businesses. Hosted by Omer Khan, we deliver honest, in-depth interviews with proven SaaS founders who share the specific strategies they used to generate recurring revenue and reach product-market fit.
Whether you are bootstrapping a micro-SaaS, seeking venture capital funding, or scaling past $10M ARR, you will find actionable tactics here. We unpack the real stories behind the wins, failures, and pivots, covering essential topics like SaaS growth, enterprise sales, product-led growth (PLG), marketing, and customer acquisition.
From early-stage startups getting their first 100 customers to established companies planning an exit, The SaaS Podcast provides the playbook you need to grow your MRR and build a product people love.
Join the SaaS Club community and start leveling up your business today. New episodes weekly.
Whether you are bootstrapping a micro-SaaS, seeking venture capital funding, or scaling past $10M ARR, you will find actionable tactics here. We unpack the real stories behind the wins, failures, and pivots, covering essential topics like SaaS growth, enterprise sales, product-led growth (PLG), marketing, and customer acquisition.
From early-stage startups getting their first 100 customers to established companies planning an exit, The SaaS Podcast provides the playbook you need to grow your MRR and build a product people love.
Join the SaaS Club community and start leveling up your business today. New episodes weekly.
Episodes
Mentioned books
18 snips
Dec 11, 2025 • 50min
Enterprise Sales: Closing Deals in 9 Days, Not 9 Months | Briq
Bassem Hamdy, CEO and co-founder of Briq, an AI automation platform for construction and manufacturing, shares his journey from scaling Procore to almost failing with his startup. He reveals his 'micro-value' strategy that closes enterprise deals in just 9 days, cautioning against creating Frankenstein products by strictly adhering to customer requests. Bassem discusses the pitfalls of investor pressure, his experience with team downsizing for efficiency, and navigating the complexities of selling to CFOs instead of innovation teams.
5 snips
Dec 4, 2025 • 42min
Founder-Led Sales: How He Closed Instacart and LinkedIn | Nexla
Saket Saurabh, Co-founder and CEO of Nexla, shares insights on penetrating the enterprise market without prior experience. He reveals his bold 'Enterprise First' approach that attracted big names like Instacart and LinkedIn. Saket discusses the innovative 'Magic Moment' live-coding strategy that clinched major contracts and the difficult decision to cut founder salaries to achieve profitability. His consultative selling techniques and lessons from Nvidia's Jensen Huang offer valuable guidance for navigating complex sales cycles in the SaaS landscape.
5 snips
Nov 27, 2025 • 57min
AI SaaS Pivot: From Consulting Trap to $1M ARR | Cotera
Ibby Syed, co-founder of Kotera, transformed a struggling customer analytics tool into a thriving AI agent platform that surpassed $1M ARR. He shares the pivotal moment sparked by just 100 lines of OpenAI code, leading to a shift from consulting-heavy services to product-led growth. Ibby also discusses effective LinkedIn outreach strategies, the trap of early revenue, and why horizontal tools might be more defensible compared to vertical AI solutions. Tune in for his invaluable insights on innovation and entrepreneurship!
10 snips
Nov 20, 2025 • 57min
Freemium SaaS: From $8/Month to 7-Figure ARR | Polly
Bilal Aijazi, co-founder of Polly, recounts his journey from creating one of the first Slack apps to building a multi-seven-figure SaaS business. He highlights how a clunky installation process still led to strong adoption and reveals insights on transitioning from small fantasy football clients to enterprise HR deals. Bilal discusses the importance of becoming a platform to survive competition, and the need to identify paying buyers early. He shares valuable lessons on monetization strategies and driving user engagement within collaborative tools.
Nov 13, 2025 • 1h 17min
Bootstrapped SaaS to 8-Figure Exit (No VC, No Problem) | GoProposal
James Ashford, founder of GoProposal and a seasoned entrepreneur, discusses his journey from a $5,000 MVP on WordPress to an eight-figure sale to Sage. He highlights how focusing on daily content helped him surpass competitors, and how a tight-knit team of just 12 drove remarkable customer experiences. Key strategies included a deep understanding of his ideal customer, a built-to-sell mindset, and systematic operations to ensure the company was always ready for acquisition. Ashford's insights reveal the power of resourcefulness over funding in building a successful SaaS.
Nov 6, 2025 • 54min
SaaS Pricing Trap: Usage-Based With No Minimums Nearly Killed This Startup | Assembled
Ryan Wang, co-founder and CEO of Assembled, shares his journey from struggling to generate revenue to achieving eight-figure ARR with an AI platform for customer support. He reveals how early challenges included demo no-shows and adapting to market demands during the pandemic. The breakthrough came when he noticed a trend in color-coded spreadsheets from successful companies, signaling a broader problem. Ryan emphasizes the importance of focusing on customer value and choosing the right early deals, alongside building a strong community around their niche.
4 snips
Oct 30, 2025 • 46min
Bootstrapped SaaS to $30M ARR: Why Scarcity Forces Focus | Everflow
Sam Darawish, Founder and CEO of Everflow, shares insights on bootstrapping his partner marketing platform to nearly $30M ARR without external funding. He recounts the unconventional method of showcasing screenshots at a trade show, which secured early customers. Sam highlights the importance of capital efficiency, having spent only $400K to start, and discusses pivoting from targeting networks to brands, navigating the associated challenges. His journey emphasizes the balance of sustainable growth and profitability in the SaaS landscape.
10 snips
Oct 23, 2025 • 57min
Product-Led Growth Playbook: 8-Figure ARR with $0 Ad Spend | Read AI
David Shim, the innovative Founder and CEO of Read.ai, shares insights from his remarkable journey, including successfully selling his previous startup for $200M. He discusses the initial struggles with Read.ai's retention rates and his pivotal shift to focus on day-one ROI. Discover how he built a viral product-led growth strategy that generates eight figures in ARR without traditional marketing. With fascinating anecdotes about validating ideas with industry leaders and automating meeting intelligence, David emphasizes the importance of solving real problems for sustainable growth.
Oct 16, 2025 • 57min
Bootstrapped SaaS Strategy: $0 to $27M ARR by Serving vs Selling | Spectora
Kevin Wagstaff, co-founder of Spectora, transformed a $5,000 investment into a $27 million ARR home inspection software platform. He shares insights on conducting extensive customer research for nine months and how serving customers genuinely led to success. Discover the power of early SEO efforts, building 200+ websites for credibility, and the pivotal 6AM demo that unlocked growth. Now stepping back as CEO, Kevin reflects on the importance of knowing when to pass the torch and how to balance business with personal passions like golf.
Oct 9, 2025 • 59min
Product-Led Growth: From 20,000 Email Disaster to 7-Figure SaaS | Mailtrap
Sergiy Korolov, Co-CEO of Railsware and co-founder of Mailtrap, shares a riveting journey from a 20,000-test-email fiasco to crafting a seven-figure SaaS success. He explains how releasing an internal tool to the Rails community sparked viral growth and the slow pivot from blocking to sending emails. Discover his insights on using customer interviews for pricing strategies, the surprising role of signup surveys, and validating features with a fake menu item. Sergiy also delves into the challenges of scaling and competing in the email delivery space.
