The SaaS Podcast: Build, Launch & Scale Your SaaS
Omer Khan
Build, launch, and scale your SaaS with real strategies from founders who’ve actually done it.
Honest conversations about what’s working in SaaS growth, recurring revenue, and building products people want.
The SaaS Podcast shares in-depth interviews with proven SaaS founders and entrepreneurs, where we unpack the real stories behind the wins, failures, pivots, and lessons learned along the way.
You’ll discover practical insights you can use to get traction, reach product-market fit, grow your MRR, and scale your SaaS — including how to leverage AI without the hype.
Hosted by Omer Khan — SaaS founder, advisor, and creator of SaaS Club — helping thousands of founders build and grow successful software businesses.
New episodes weekly. Follow the show and start leveling up your SaaS.
Honest conversations about what’s working in SaaS growth, recurring revenue, and building products people want.
The SaaS Podcast shares in-depth interviews with proven SaaS founders and entrepreneurs, where we unpack the real stories behind the wins, failures, pivots, and lessons learned along the way.
You’ll discover practical insights you can use to get traction, reach product-market fit, grow your MRR, and scale your SaaS — including how to leverage AI without the hype.
Hosted by Omer Khan — SaaS founder, advisor, and creator of SaaS Club — helping thousands of founders build and grow successful software businesses.
New episodes weekly. Follow the show and start leveling up your SaaS.
Episodes
Mentioned books
Dec 4, 2025 • 42min
Founder-Led Sales: Landing Instacart & LinkedIn Without a Sales Team | Nexla
Saket Saurabh, Co-founder and CEO of Nexla, shares insights on penetrating the enterprise market without prior experience. He reveals his bold 'Enterprise First' approach that attracted big names like Instacart and LinkedIn. Saket discusses the innovative 'Magic Moment' live-coding strategy that clinched major contracts and the difficult decision to cut founder salaries to achieve profitability. His consultative selling techniques and lessons from Nvidia's Jensen Huang offer valuable guidance for navigating complex sales cycles in the SaaS landscape.
Nov 27, 2025 • 57min
Pivoting from Consulting to $1M ARR (The AI Agent Strategy) | Cotera
Ibby Syed, co-founder of Kotera, transformed a struggling customer analytics tool into a thriving AI agent platform that surpassed $1M ARR. He shares the pivotal moment sparked by just 100 lines of OpenAI code, leading to a shift from consulting-heavy services to product-led growth. Ibby also discusses effective LinkedIn outreach strategies, the trap of early revenue, and why horizontal tools might be more defensible compared to vertical AI solutions. Tune in for his invaluable insights on innovation and entrepreneurship!
10 snips
Nov 20, 2025 • 57min
Building a 7-Figure SaaS on Slack (Surviving Platform Risk) | Polly
Bilal Aijazi, co-founder of Polly, recounts his journey from creating one of the first Slack apps to building a multi-seven-figure SaaS business. He highlights how a clunky installation process still led to strong adoption and reveals insights on transitioning from small fantasy football clients to enterprise HR deals. Bilal discusses the importance of becoming a platform to survive competition, and the need to identify paying buyers early. He shares valuable lessons on monetization strategies and driving user engagement within collaborative tools.
Nov 13, 2025 • 1h 17min
Selling a Bootstrapped SaaS for 8-Figures (The Exit Strategy) | GoProposal
James Ashford, founder of GoProposal and a seasoned entrepreneur, discusses his journey from a $5,000 MVP on WordPress to an eight-figure sale to Sage. He highlights how focusing on daily content helped him surpass competitors, and how a tight-knit team of just 12 drove remarkable customer experiences. Key strategies included a deep understanding of his ideal customer, a built-to-sell mindset, and systematic operations to ensure the company was always ready for acquisition. Ashford's insights reveal the power of resourcefulness over funding in building a successful SaaS.
Nov 6, 2025 • 54min
SaaS Growth Strategy: From Zero Revenue to 8-Figures | Assembled
Ryan Wang, co-founder and CEO of Assembled, shares his journey from struggling to generate revenue to achieving eight-figure ARR with an AI platform for customer support. He reveals how early challenges included demo no-shows and adapting to market demands during the pandemic. The breakthrough came when he noticed a trend in color-coded spreadsheets from successful companies, signaling a broader problem. Ryan emphasizes the importance of focusing on customer value and choosing the right early deals, alongside building a strong community around their niche.
4 snips
Oct 30, 2025 • 46min
Bootstrapped SaaS: From $50M Exit to $30M ARR with Zero Funding | Everflow
Sam Darawish, Founder and CEO of Everflow, shares insights on bootstrapping his partner marketing platform to nearly $30M ARR without external funding. He recounts the unconventional method of showcasing screenshots at a trade show, which secured early customers. Sam highlights the importance of capital efficiency, having spent only $400K to start, and discusses pivoting from targeting networks to brands, navigating the associated challenges. His journey emphasizes the balance of sustainable growth and profitability in the SaaS landscape.
10 snips
Oct 23, 2025 • 57min
Product-Led Growth Playbook: 8-Figure ARR with $0 Ad Spend | Read AI
David Shim, the innovative Founder and CEO of Read.ai, shares insights from his remarkable journey, including successfully selling his previous startup for $200M. He discusses the initial struggles with Read.ai's retention rates and his pivotal shift to focus on day-one ROI. Discover how he built a viral product-led growth strategy that generates eight figures in ARR without traditional marketing. With fascinating anecdotes about validating ideas with industry leaders and automating meeting intelligence, David emphasizes the importance of solving real problems for sustainable growth.
Oct 16, 2025 • 57min
Bootstrapped SaaS Strategy: $0 to $27M ARR by Serving vs Selling | Spectora
Kevin Wagstaff, co-founder of Spectora, transformed a $5,000 investment into a $27 million ARR home inspection software platform. He shares insights on conducting extensive customer research for nine months and how serving customers genuinely led to success. Discover the power of early SEO efforts, building 200+ websites for credibility, and the pivotal 6AM demo that unlocked growth. Now stepping back as CEO, Kevin reflects on the importance of knowing when to pass the torch and how to balance business with personal passions like golf.
Oct 9, 2025 • 59min
Product-Led Growth: From 20,000 Email Disaster to 7-Figure SaaS | Mailtrap
Sergiy Korolov, Co-CEO of Railsware and co-founder of Mailtrap, shares a riveting journey from a 20,000-test-email fiasco to crafting a seven-figure SaaS success. He explains how releasing an internal tool to the Rails community sparked viral growth and the slow pivot from blocking to sending emails. Discover his insights on using customer interviews for pricing strategies, the surprising role of signup surveys, and validating features with a fake menu item. Sergiy also delves into the challenges of scaling and competing in the email delivery space.
Oct 2, 2025 • 43min
Bootstrapped SaaS: 5 Years of Nights & Weekends to $10M ARR | Accelevents
Jonathan Kazarian, the Founder and CEO of Accelevents, turned a hedge fund side project into a $10 million ARR event management platform. He candidly shares his journey through the pandemic, pivoting from in-person to virtual events and pre-selling features to survive a zero-revenue crisis. Kazarian reveals the importance of lightning-fast customer support, how hosting dinner events generated leads more effectively than cold outreach, and the tough lessons learned from layoffs during the tech downturn.
