The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship 447: Aditude: From Scrappy Consulting to 7-Figure SaaS - with Jared Siegal
Jun 12, 2025
Jared Siegal, founder and CEO of Aditude, shares his journey from consulting to a successful SaaS business. He emphasizes the importance of offering value to build trust and discusses the challenges of scaling and delegating responsibilities. Siegal reveals how events can foster client relationships, plus insights into navigating capital and maintaining product stability before seeking investment. He also touches on the impact of AI and his personal battles with multiple sclerosis, showcasing resilience and the drive to innovate.
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Impulsive Start to Consulting
- Jared Siegal quit his job impulsively after his boss denied a raise and started consulting friends in the publishing space.
- He ran this hourly consulting business solo for about a year before hiring one employee.
Turning Down Acquisition Offers
- Jared received multiple unsolicited acquisition offers for his consulting business but declined them to build a SaaS product.
- He did not fully know what SaaS meant but convinced his friend to join as CTO and start building the product.
Give Product Free Then Monetize
- Give your product away for free initially to build trust and prove its value to customers.
- Use the free usage period to convert all clients to a paid SaaS model once the product demonstrates clear revenue benefits.