The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

450: Lindy: Pivoting a $50M Startup to Build AI Agents - with Flo Crivello

8 snips
Jul 17, 2025
Flo Crivello, founder and CEO of Lindy, shares her journey from creating TeamFlow to launching a no-code platform for AI agents that automate workflows. She discusses the challenges of product positioning and the importance of user forgiveness in early failures. Explore how Lindy navigates the competitive AI market and achieves product-market fit through customer feedback. Flo also offers insights on leveraging Twitter for engagement and the traits that define unstoppable founders, all while highlighting the chaos and excitement of startup growth.
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ANECDOTE

Pivot from TeamFlow to Lindy

  • Flo Crivello pivoted his virtual office startup TeamFlow after growth flatlined post-pandemic.
  • He started Lindy from a simple AI request to automate Salesforce updates, growing it into a general AI agent platform.
ADVICE

Just Tweet All Day

  • Tweet frequently and embrace volume over perfection to build a following.
  • Early tweets may be cringe but don't worry because no one really notices the early posts.
ADVICE

Ship Embarrassing First Versions

  • Ship your product early even if it's embarrassing or not perfect.
  • Users and the market generally don't care about rough first versions, so test your idea quickly.
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