

444: Salesbricks: How a Failed Go-to-Market Strategy Sparked a Breakthrough
11 snips May 22, 2025
Jonathan Festejo, co-founder and CEO of Salesbricks, shares his journey of embracing failure and pivoting from targeting enterprise clients to focusing on early-stage startups. He discusses how Salesbricks streamlines crucial sales processes, helping startups close deals faster. The conversation dives into the challenges of product development, the importance of adapting to market needs, and the dynamics of building a high-performance team. Jonathan also shares personal insights on managing email overload and innovative ideas for improving sales outreach.
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Founder’s Halloween Work Story
- Jonathan Festejo worked long hours as RevOps, even sending contracts while in a dinosaur costume on Halloween.
- He realized the inefficiency and pain of manual deal processes ignited his drive to build SalesBrix for better work-life balance.
Pivot to Early-Stage Startups
- Jonathan initially built SalesBrix for enterprise but realized those customers resisted change despite pain.
- Early-stage startups formed better habits around quote-to-cash, making them the ideal target ICP for SalesBrix.
Signals of the Right ICP
- SalesBrix’s new ICP showed clear signals: fast sales cycles and founders prepped with pain points.
- Customers actively requested features, helping shape a product roadmap driven by real needs.