444: Salesbricks: How a Failed Go-to-Market Strategy Sparked a Breakthrough
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
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Navigating Product Development and Market Focus in B2B SaaS
This chapter addresses the common pitfalls in developing a B2B SaaS product, highlighting the dangers of targeting the wrong customer segment and the tendency to overbuild. It emphasizes the shift in strategy from focusing on reluctant enterprise clients to identifying and serving the needs of agile early-stage companies.
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