444: Salesbricks: How a Failed Go-to-Market Strategy Sparked a Breakthrough
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
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Navigating Customer Acquisition and Team Dynamics
This chapter explores the challenges faced by startups in targeting enterprise clients and the shift towards early-stage startups as a more effective customer profile. It highlights the importance of leveraging referrals and creating a seamless buying experience to generate high-quality leads. The discussion also emphasizes the significance of hiring experienced professionals and making tough personnel decisions to maintain a high-performance team.
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