444: Salesbricks: How a Failed Go-to-Market Strategy Sparked a Breakthrough
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
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Intro
This chapter explores the pivot of a startup's go-to-market strategy from targeting enterprise clients to focusing on early-stage startups. It highlights the challenges faced, the importance of adapting sales processes, and the resultant growth in revenue and customer engagement.
Transcript
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