The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship 443: Supademo: From Cold Outreach Failure to 7-Figure SaaS - with Joseph Lee
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May 15, 2025 Joseph Lee, Co-founder and CEO of Supademo, shares his journey of pivoting to an AI-driven interactive demo platform after facing challenges during the pandemic. He discusses innovative strategies for creating effective product demonstrations and the impressive growth of Supademo in just one year. Lee emphasizes the importance of flexibility, customer engagement, and value delivery, especially for early-stage founders, while navigating the complexities of sales and marketing in the SaaS landscape.
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Hands-On Seafood Industry Learning
- Joseph Lee and co-founder learned seafood industry challenges by personally visiting fishermen and brokers frequently.
- This hands-on experience shaped their B2B seafood marketplace idea.
Bootstrapping via Manual Deliveries
- To validate the seafood marketplace, Joseph manually handled deliveries himself in a truck.
- This bootstrapping helped fully understand customers' pain points before building the product.
Interactive Demos Spark Idea
- Joseph realized live, interactive screen sharing demos convinced customers better than product videos.
- This insight later inspired Superdemo to create scalable interactive demo automation.
