Joseph Lee
Founder of Freshline, a company that aimed to streamline the seafood supply chain. Currently working on a startup called Super Demo.
Best podcasts with Joseph Lee
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18 snips
May 15, 2025 • 60min
443: Supademo: From Cold Outreach Failure to 7-Figure SaaS - with Joseph Lee
Joseph Lee, Co-founder and CEO of Supademo, shares his journey of pivoting to an AI-driven interactive demo platform after facing challenges during the pandemic. He discusses innovative strategies for creating effective product demonstrations and the impressive growth of Supademo in just one year. Lee emphasizes the importance of flexibility, customer engagement, and value delivery, especially for early-stage founders, while navigating the complexities of sales and marketing in the SaaS landscape.
7 snips
Jul 10, 2025 • 37min
He Hit $3.5M ARR and Still Failed. Here’s His #1 Mistake. | Joseph Lee, Founder of Freshline
Joseph Lee, founder of Freshline and now working on Super Demo, shares the rollercoaster of building a seafood marketplace that reached $3.5 million in revenue. Despite early traction, he reveals the hidden reasons marketplaces often fail, emphasizing the critical importance of finding the right market over mere grit. Joseph also discusses the unique challenges he faced, including COVID-19's impact and the complexities of fish distribution. His insights on rethinking startup advice and the difference between 'painkillers' and 'vitamins' are particularly illuminating.
