The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
441: Exacaster: 18 Months of Zero Sales to Multi-Million SaaS - with Egidijus Pilypas
May 1, 2025
Egidijus Pilypas, co-founder of Exacaster, shares his journey from algorithmic trading to launching a successful SaaS company. He discusses how Exacaster empowers subscription-based businesses to enhance revenue through customer management solutions. The conversation dives into B2B sales dynamics, emphasizing the importance of understanding client needs. Egidijus also highlights their transition to account-based marketing and the value of building community. He reflects on the attributes of successful founders and their approach to navigating challenges in the SaaS landscape.
59:26
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Quick takeaways
- Egidijus Pilypas highlighted the importance of transitioning from simply selling software to building trust through account-based marketing.
- Exacaster's success was driven by enhancing their sales processes and involving cross-functional teams to improve proposal quality and client engagement.
Deep dives
The Genesis of Exacaster
Egidius Pilipas transitioned from the telecom industry and algorithmic trading to founding Exacaster, a platform designed to address customer churn in subscription-based businesses. After a failed trading venture that led to significant financial losses, he returned to the telecom sector and identified a pressing problem: companies lacked insight into customer churn dynamics. By leveraging machine learning, he quickly built a predictive algorithm that caught the attention of a potential client, which led to the initial funding and development of Exacaster's platform within three months. Despite having no prior coding experience, Pilipas and his co-founder managed to launch a working product through dedicated self-education and persistence.
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