The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship 441: Exacaster: 18 Months of Zero Sales to Multi-Million SaaS - with Egidijus Pilypas
May 1, 2025
Egidijus Pilypas, co-founder of Exacaster, shares his journey from algorithmic trading to launching a successful SaaS company. He discusses how Exacaster empowers subscription-based businesses to enhance revenue through customer management solutions. The conversation dives into B2B sales dynamics, emphasizing the importance of understanding client needs. Egidijus also highlights their transition to account-based marketing and the value of building community. He reflects on the attributes of successful founders and their approach to navigating challenges in the SaaS landscape.
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From Trading Failure to SaaS Startup
- Egidius lost all his money trading algorithms and then pivoted to using machine learning to predict customer churn for telcos.
- He and his co-founder taught themselves coding and built their first product in three months without prior development experience.
Going Global Due to Small Local Market
- Exacaster expanded globally early by targeting telecoms outside Lithuania due to the small local market and confidentiality concerns.
- They attended telecom conferences, securing leads and their second client at one such event in Alaska.
Customization Can Stall Growth
- Delivering customized solutions for one large client can overwhelm a small SaaS team with long delivery cycles.
- This delivery focus can stall new sales efforts and cause the product to become outdated.
