Navigating Customer Insights and Business Growth

This chapter explores the essential elements of customer behavior analysis in the telecom industry, highlighting its impact on marketing strategies and decision-making processes. It recounts the founder's journey in building a SaaS business in Lithuania, emphasizing early challenges and key milestones that shaped their approach to product development and client relationships. The discussion further examines the complexities of balancing customer needs with market applicability, alongside the strategic decisions made to scale the business effectively amid rapid growth.