251: A Guide To Product Led Growth For SaaS Founders - With Wes Bush
The SaaS Podcast: Build, Launch & Scale Your SaaS
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Navigating Blue and Red Oceans in Business
This chapter explores the strategic differences between blue ocean and red ocean approaches in business, particularly in relation to product-led growth. It discusses the importance of understanding market dynamics and emphasizes achieving product-market fit before deciding on the best market strategy. The speakers analyze top-down versus bottom-up sales strategies, illustrating how user adoption can drive growth in saturated markets.
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Transcript
