Product Growth Podcast
Onboarding Done Right: A Masterclass with Ramli John, Author of Product-Led Onboarding
Dec 14, 2024
Ramli John, an onboarding expert and author of "Product-Led Onboarding," shares his insights on effective user onboarding. He discusses common pitfalls teams face and highlights the importance of personalization and behavior-driven strategies. Discover how companies like Duolingo optimize their processes and learn about the critical role of communication between product and marketing teams. Ramli also delves into how to transform onboarding into a monetization strategy and offers advice for both growth and solopreneurship.
01:51:02
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Quick takeaways
- Effective onboarding begins with understanding user goals and challenges, ensuring a tailored experience from the start.
- Real-world examples like CrossFit and Duolingo highlight the importance of community engagement and personalized experiences in onboarding.
Deep dives
Avoiding Common Onboarding Mistakes
Many teams make the mistake of jumping straight into product tours when improving user onboarding, neglecting essential preliminary steps. Understanding what success looks like for the users before diving into specific onboarding solutions is crucial. This process involves conducting user research to identify challenges and objections that users face, allowing teams to craft a more effective onboarding experience. By starting with clear goals and identifying the minimal steps users need to take to achieve success, teams can create a more streamlined onboarding process tailored to their audience's needs.
