Onboarding Done Right: A Masterclass with Ramli John, Author of Product-Led Onboarding

9 snips

Dec 14, 2024

Ramli John, an onboarding expert and author of "Product-Led Onboarding," shares his insights on effective user onboarding. He discusses common pitfalls teams face and highlights the importance of personalization and behavior-driven strategies. Discover how companies like Duolingo optimize their processes and learn about the critical role of communication between product and marketing teams. Ramli also delves into how to transform onboarding into a monetization strategy and offers advice for both growth and solopreneurship.

Ask episode

AI Snips

Chapters

Books

Transcript

Episode notes

ADVICE

Onboarding Fundamentals

Define user success and the minimum steps to achieve it before designing product tours.
Understand user needs and objections to tailor the onboarding process effectively.

ANECDOTE

CrossFit's Onboarding

CrossFit's onboarding personalizes the experience based on newcomer status.
They provide gym tours, introductions, and address basic needs like restroom locations.

ANECDOTE

Effective SaaS Onboarding

Duolingo personalizes language lessons based on the user's proficiency level.
They delay sign-up until after users experience value and get "hooked."

Get the Snipd Podcast app to discover more snips from this episode

Get the app

Better Onboarding

Effective strategies for guiding new users

Krystal Higgins

This book by Krystal Higgins explores how to effectively greet, engage, and retain customers through holistic onboarding processes. It provides strategies for mapping users' onboarding journeys, integrating research, content, design, and functionality, and embedding guidance within the full product experience.

Better Onboarding

Krystal Higgins

This book by Krystal Higgins explores how to design better user onboarding experiences. It covers strategies for mapping users' onboarding journeys, integrating research, content, design, and functionality, and embedding guidance within the product experience. Higgins emphasizes the importance of guided interaction over passive instructions and provides practical techniques for improving onboarding processes.

How to Win Friends and Influence People

Dale Carnegie

First published in 1936, 'How to Win Friends and Influence People' by Dale Carnegie is a timeless guide to improving interpersonal skills. The book is divided into four main sections: Six Ways to Make People Like You, Twelve Ways to Win People to Your Way of Thinking, and Nine Ways to Change People Without Giving Offense or Arousing Resentment. Carnegie's principles emphasize the importance of genuine interest in others, active listening, and avoiding criticism and argument. The book offers practical advice on how to build strong relationships, communicate effectively, and influence others by aligning their self-interest with yours. It has been a cornerstone of personal development and business success for generations[2][3][5].

Create Once, Distribute Forever

Ross Simmonds

Product-Led Growth

How to Build a Product That Sells Itself

Wes Bush

In 'Product-Led Growth: How to Build a Product That Sells Itself,' Wes Bush explains the concept of product-led growth and how it differs from traditional sales-led models. The book provides insights on how to let customers experience the value of a product directly, thereby reducing the need for lengthy and expensive sales cycles. It covers topics such as choosing the right growth model (free trial, freemium, or demo), understanding market conditions, optimizing time-to-value, and delivering on the product's value. Bush also shares practical advice and frameworks, such as the MOAT Framework, to help businesses execute a product-led growth strategy effectively.