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15min chapter
Onboarding Done Right: A Masterclass with Ramli John, Author of Product-Led Onboarding
Product Growth Podcast
Aligning Product and Marketing for Growth
This chapter explores the essential partnership between product and marketing teams, emphasizing the need for alignment in achieving successful outcomes. It discusses common hurdles like communication disconnects and differing objectives, while offering strategies to enhance collaboration through shared metrics and regular interactions. Additionally, the chapter examines the role of growth functions in bridging these teams and highlights effective onboarding practices that leverage user behavior for improved engagement.
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