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Ramli John

Founder of Delight Path, a consultancy helping B2B companies improve their onboarding. Author of Product Led Onboarding and Eureka.

Top 5 podcasts with Ramli John

Ranked by the Snipd community
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26 snips
Jul 14, 2025 • 22min

Three tricks Super Mario uses to keep gamers hooked

Ramli John, founder of Delight Path and author of Eureka, dives into the gaming phenomenon of Super Mario Bros. He unpacks psychological strategies that keep players hooked for 40 years, such as quick wins that drive motivation. John discusses how the game teaches players through immersive design, avoiding explicit instructions. He also highlights the importance of gradually increasing challenges to maintain engagement, while limiting choices to prevent decision fatigue. These insights reveal what makes Super Mario a timeless classic in game design.
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9 snips
Dec 14, 2024 • 1h 51min

Onboarding Done Right: A Masterclass with Ramli John, Author of Product-Led Onboarding

Ramli John, an onboarding expert and author of "Product-Led Onboarding," shares his insights on effective user onboarding. He discusses common pitfalls teams face and highlights the importance of personalization and behavior-driven strategies. Discover how companies like Duolingo optimize their processes and learn about the critical role of communication between product and marketing teams. Ramli also delves into how to transform onboarding into a monetization strategy and offers advice for both growth and solopreneurship.
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9 snips
Dec 3, 2024 • 31min

An Onboarding Expert’s Playbook for Maximizing Product Adoption Rates (with Ramli John)

Ramli John, Founder of Delight Path and author of *Product-Led Onboarding*, dives into the art of product onboarding. He reveals the critical journey from product discovery to user adoption, emphasizing that it's not just about introduction but about real value. Ramli discusses the Eureka Framework to improve onboarding processes and tackles different types of friction that hinder user engagement. He also shares strategies for reverse engineering success in product adoption by identifying user wins and utilizing AI for optimization.
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7 snips
Mar 3, 2022 • 23min

Growth marketing expert Ramli John on why you’re getting user onboarding wrong

Growth marketing expert Ramli John discusses the importance of user onboarding and the misconceptions surrounding it. He highlights the cyclical nature of onboarding and the significance of first impressions. Ramli also shares his plans for the future.
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Dec 17, 2024 • 48min

How to Use AI to Supercharge Product-Led Growth (with Ramli John, Dani Grant, and Anuj Adhiya)

Join Ramli John, a PLG strategy expert, Dani Grant, a former product lead, and Anuj Adhiya, a growth hacking author, as they dive into the power of AI in product-led growth. They discuss how AI can enhance user experiences and engagement, tackle onboarding strategies, and revolutionize cross-department collaboration. The trio explores innovative ways AI can optimize customer interactions and data integration while emphasizing the importance of clear communication and human judgment amidst automation. Perfect for anyone looking to supercharge their product strategy!

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