Join Ramli John, a PLG strategy expert, Dani Grant, a former product lead, and Anuj Adhiya, a growth hacking author, as they dive into the power of AI in product-led growth. They discuss how AI can enhance user experiences and engagement, tackle onboarding strategies, and revolutionize cross-department collaboration. The trio explores innovative ways AI can optimize customer interactions and data integration while emphasizing the importance of clear communication and human judgment amidst automation. Perfect for anyone looking to supercharge their product strategy!
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insights INSIGHT
AI & PLG: A Powerful Combination
AI and product-led growth (PLG) are major paradigm shifts, amplifying efficiency in product development.
Combining AI's time-saving power with PLG strategies offers a significant advantage.
volunteer_activism ADVICE
Avoid Internal Friction
The biggest onboarding mistake is internal friction between product, marketing, and customer success teams.
Align these teams on user success metrics and facilitate communication.
question_answer ANECDOTE
Jam.dev's Growth Story
Dani Grant shared how Jam.dev grew to 150,000 users and discussed her approach to managing multiple responsibilities.
She emphasized founder-led sales online and engaging with their developer audience through content like newsletters and podcasts.
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The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges. The book covers a wide array of topics including entrepreneurship, marketing, sales, negotiation, operations, productivity, and systems design. It is designed to provide a self-directed crash course in business, helping readers understand and analyze the fundamental elements that make every successful business function. The book emphasizes the importance of creating value, effective marketing, and delivering on promises, and it includes a recommended reading list to further enhance business knowledge.
Product-Led Onboarding
How to Turn New Users Into Lifelong Customers
Wes Bush
Ramli John
This book provides a detailed, practical guide to crafting the perfect user onboarding experience. It introduces the EUREKA framework, which includes six steps: Establish your onboarding team, Understand your users' desired outcomes, Refine your onboarding success criteria, Evaluate and optimize your onboarding path, Keep new users engaged, and Apply changes and repeat. The book emphasizes the importance of starting onboarding from the acquisition phase, minimizing the time to value perception, and using behavior-based communication methods. It also references the BJ Fogg Behavioural Model and highlights key onboarding milestones such as Value Perception, Value Experience, and Value Adoption[2][3][5].
If we were to rank the top paradigm shifts in product in the last 10 years, I'd reckon AI and product-led growth would sit at the top of that list. Both concepts really come down to amplifying efficiency, doing more with less. But the real cheat code is bringing them together and using the time saving power of LLMs to enhance your PLG strategy.
In a recent panel event, How to Use AI to Supercharge Product-Led Growth, we brought together three awesome PLG experts — Ramli John, the founder of Delight Path, Dani Grant, the CEO of Jam.dev, and Anuj Adhiya, the author of Growth Hacking for Dummies. We got the three of them talking about the ways product teams can leverage AI technology right now to boost every phase of the user journey.
The Product Manager 
