#11154
Mentioned in 4 episodes
Product-Led Onboarding
How to Turn New Users Into Lifelong Customers
Book • 2021
This book provides a detailed, practical guide to crafting the perfect user onboarding experience.
It introduces the EUREKA framework, which includes six steps: Establish your onboarding team, Understand your users' desired outcomes, Refine your onboarding success criteria, Evaluate and optimize your onboarding path, Keep new users engaged, and Apply changes and repeat.
The book emphasizes the importance of starting onboarding from the acquisition phase, minimizing the time to value perception, and using behavior-based communication methods.
It also references the BJ Fogg Behavioural Model and highlights key onboarding milestones such as Value Perception, Value Experience, and Value Adoption.
It introduces the EUREKA framework, which includes six steps: Establish your onboarding team, Understand your users' desired outcomes, Refine your onboarding success criteria, Evaluate and optimize your onboarding path, Keep new users engaged, and Apply changes and repeat.
The book emphasizes the importance of starting onboarding from the acquisition phase, minimizing the time to value perception, and using behavior-based communication methods.
It also references the BJ Fogg Behavioural Model and highlights key onboarding milestones such as Value Perception, Value Experience, and Value Adoption.
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Mentioned in 4 episodes
Recommended for a deeper dive into turning users into lifelong customers through product-led onboarding.
20 snips
Showcase Your Product’s Value In 7 Minutes or Less
Recommended by Dani Grant as a game changer for countless product teams, changing the way people think about onboarding.
How to Use AI to Supercharge Product-Led Growth (with Ramli John, Dani Grant, and Anuj Adhiya)
