The Marketing Millennials Building Community Before Building Hype with Ramli John, Founder and Author | Ep. 365
Nov 12, 2025
Ramli John, founder of Delight Path and author of *Product-Led Onboarding*, shares his innovative community-first approach to launching products and books. He emphasizes the importance of building a paid Readers Club well before launch for feedback and engagement. Ramli contrasts direct sales with Amazon exclusivity, showcasing how personal connections enhance reader relationships. He also discusses marketing transformation over mere formats and highlights the unique human touch in storytelling that AI can't replicate, making it vital for lasting success.
AI Snips
Chapters
Books
Transcript
Episode notes
Paid Early Readers Club
- Charge a small fee for an early readers club to create skin in the game and validate demand.
- Drip chapters and run live Q&As to collect honest feedback and iterate the work quickly.
Launching With A Partial Draft
- Ramli launched the club with only two chapters written and chapter headings laid out.
- Early buyers accepted the journey and helped reshape the book, including merging three chapters into one.
Value Of Direct Distribution
- Direct sales give higher margin and let the author capture customer data and continue relationships.
- Owning distribution enables follow-up offers like invites to events and personalized bonuses.
